About

I'm Thomas Budin, CEO of Noodle - a marketing agency for startups and SMEs with the guts to take on the world's biggest problems.

This site is where I share what I've learned, what I'm trying, and what's next. A repository of thoughts, insights and projects.

I grew up in the 90s, with heroes like MacGyver and later on The Pretender. The way they approached challenges in every episode was pure inspiration. They turned curiosity, empathy, and quick thinking into an art form. As a kid, in my daydreams, I was them.

I'm sure that mindset stuck with me - maybe more than I'm truly aware of.

Since then, I've tried, failed and had a few successes in building businesses as diverse as a photosensitive sunscreen line, a rock-n-roll ice cream shop, a body digital twin to shop online, a data scraping agency to help shape governmental policies or a marketplace for models.

Now, with Noodle, I spend my time supporting CEOs and founders, hosting events and building strategies that give deserving companies a fighting chance to succeed.

The future belongs to those who create it.